268

Art Direction, Concept Design, Interior Design

sequence SUIDOBASHI

Suidobashi, a city of sport and entertainment, was selected as the third location for the sequence brand hotels. The concept of the 119-room hotel in front of JR Suidobashi Station is MOMENT. Visitors to Suidobashi come to watch sports and concerts at the famous Tokyo Dome Stadium. "Moments" of joy and excitement are not only reflected in the lively atmosphere of the restaurant and open terrace with the large projection screen and the TVs inside showing all your favorite live sports but also in the DJ equipment linking the space with the concerts held nearby. The cafe and bar have a futuristic and simplistic design. It connects to a beautifully designed staircase leading to the upstairs lounge featuring artwork from 3 brilliant Japanese artists -- Juno, Nampei, and Magma. The upstairs lounge can also become a small cinema room exclusive to hotel guests. Projector screens added to each hotel room make the difference. People can sit and enjoy the moment in the comfort of their own rooms.

268

Art Direction, Concept Design, Interior Design

sequence SUIDOBASHI

Suidobashi, a city of sport and entertainment, was selected as the third location for the sequence brand hotels. The concept of the 119-room hotel in front of JR Suidobashi Station is MOMENT. Visitors to Suidobashi come to watch sports and concerts at the famous Tokyo Dome Stadium. "Moments" of joy and excitement are not only reflected in the lively atmosphere of the restaurant and open terrace with the large projection screen and the TVs inside showing all your favorite live sports but also in the DJ equipment linking the space with the concerts held nearby. The cafe and bar have a futuristic and simplistic design. It connects to a beautifully designed staircase leading to the upstairs lounge featuring artwork from 3 brilliant Japanese artists -- Juno, Nampei, and Magma. The upstairs lounge can also become a small cinema room exclusive to hotel guests. Projector screens added to each hotel room make the difference. People can sit and enjoy the moment in the comfort of their own rooms.

226

Art Direction, Concept Design, Interior Design

ibis styles NAGOYA

ibis Styles Nagoya is a new concept hotel where guests are introduced to the local culture in old and traditional ways can also experience them in modern and contemporary style. In charge of concept design, customer experience, interior and exterior design, art direction and visual merchandising display we accomplished what we wanted for this hotel. The ACCOR hotel group developed the brand "Ibis Styles." Wanting to express the local culture not only through hotel design but also through customer experience and cuisine, the historic Yanagibashi Market in Nagoya was the inspiration and the concept of the "local international food market," which in itself is the hotel. This hotel simultaneously expresses the two faces of Nagoya - Toyota (home of the famous car company) continuing to impact the world's economy and the lively local market place full of culture. Ibis Styles Nagoya is an ideal location to start your explorations of Nagoya.

226

Art Direction, Concept Design, Interior Design

ibis styles NAGOYA

ibis Styles Nagoya is a new concept hotel where guests are introduced to the local culture in old and traditional ways can also experience them in modern and contemporary style. In charge of concept design, customer experience, interior and exterior design, art direction and visual merchandising display we accomplished what we wanted for this hotel. The ACCOR hotel group developed the brand "Ibis Styles." Wanting to express the local culture not only through hotel design but also through customer experience and cuisine, the historic Yanagibashi Market in Nagoya was the inspiration and the concept of the "local international food market," which in itself is the hotel. This hotel simultaneously expresses the two faces of Nagoya - Toyota (home of the famous car company) continuing to impact the world's economy and the lively local market place full of culture. Ibis Styles Nagoya is an ideal location to start your explorations of Nagoya.

267

Art Direction, Concept Design, Interior Design

sequence Kyoto Gojo

sequence Kyoto Gojo is part of the new brand of hotels from Mitsui Fudosan. We saw the project from beginning to end. The hotel flow from check-in to check-out was designed to move smoothly, aiming toward a hotel that can become a part of people's travels and lives naturally rather than just as a base between destinations. Griffon Inc. was in charge of planning, design, and F&B hospitality. Because our world is ever-changing, we wanted to concentrate on a few main factors that would add value to one's stay and encourage customers to explore the local culture and experience something unique. Our main aim was to create a peaceful but contemporary bath inspired by Japanese onsens, rooms designed to become a backstage to the guest's stay in Kyoto - a simple, relaxing design complemented by a luxurious yet cordial bar and restaurant downstairs. A flowing routine where guests feel refreshed before going out to explore, with the added concept of a late check-out of 2 PM so the guest can do more in the city.

267

Art Direction, Concept Design, Interior Design

sequence Kyoto Gojo

sequence Kyoto Gojo is part of the new brand of hotels from Mitsui Fudosan. We saw the project from beginning to end. The hotel flow from check-in to check-out was designed to move smoothly, aiming toward a hotel that can become a part of people's travels and lives naturally rather than just as a base between destinations. Griffon Inc. was in charge of planning, design, and F&B hospitality. Because our world is ever-changing, we wanted to concentrate on a few main factors that would add value to one's stay and encourage customers to explore the local culture and experience something unique. Our main aim was to create a peaceful but contemporary bath inspired by Japanese onsens, rooms designed to become a backstage to the guest's stay in Kyoto - a simple, relaxing design complemented by a luxurious yet cordial bar and restaurant downstairs. A flowing routine where guests feel refreshed before going out to explore, with the added concept of a late check-out of 2 PM so the guest can do more in the city.

180

Architecture, Concept Design, Creative Direction

Nanik Japan HQ & Showroom

In 2019, Nanik moved its headquarters from Daikanyama to Hatsudai, which meant that the world leading wood blind manufacturing brand could expand its showroom and offices. The first floor displays its premium quality and high-end collections. Their HQ office is on the 2nd floor. The 3rd and 4th floors house their SOHO -- small office and home office showrooms followed by a penthouse for VIP guests on the 5th floor. The building structure uses reinforced concrete that contrasts with the luxurious wood blinds. A one unit per floor concept is taken for a spacious and easy layout providing a simplistic and beautiful design.

180

Architecture, Concept Design, Creative Direction

Nanik Japan HQ & Showroom

In 2019, Nanik moved its headquarters from Daikanyama to Hatsudai, which meant that the world leading wood blind manufacturing brand could expand its showroom and offices. The first floor displays its premium quality and high-end collections. Their HQ office is on the 2nd floor. The 3rd and 4th floors house their SOHO -- small office and home office showrooms followed by a penthouse for VIP guests on the 5th floor. The building structure uses reinforced concrete that contrasts with the luxurious wood blinds. A one unit per floor concept is taken for a spacious and easy layout providing a simplistic and beautiful design.

303

Concept Design, Retail Design

ANDas Tokyo Office/Showroom

ANDas co., Ltd. is a progressive interior design and construction company with its head office located in Osaka. ANDas was established by president Azuma in order to truly answer the needs and problems faced by interior designers and those in the field. They have already attained many achievements and received a good reputation. Working in cooperation with furniture factories in Vietnam and China which allows them to provide high-quality products at reasonable prices. Also providing practical support that includes detail and facility design. With this, they have opened this Tokyo branch. Their new office is irresistible, drawing clients and designers in, and inspiring many.

303

Concept Design, Retail Design

ANDas Tokyo Office/Showroom

ANDas co., Ltd. is a progressive interior design and construction company with its head office located in Osaka. ANDas was established by president Azuma in order to truly answer the needs and problems faced by interior designers and those in the field. They have already attained many achievements and received a good reputation. Working in cooperation with furniture factories in Vietnam and China which allows them to provide high-quality products at reasonable prices. Also providing practical support that includes detail and facility design. With this, they have opened this Tokyo branch. Their new office is irresistible, drawing clients and designers in, and inspiring many.

288

Communication Design

Halekulani OKINAWA F&B tools design

Halekulani Okinawa has created 5 new restaurants and bars. Each experience is varying, SHIROUX, innovative dining, AOMI, Okinawan Japanese restaurant, KINGDOM, a steak house, House Without a Key, an all-day dining restaurant, and last but not least SPECTRA, the sunset bar. These propose new values by merging the DNA of Hawaiian and Okinawan food. When the menu book expressing the individuality of each facility is presented in front of the guests, each with a completely different style, propose a mutual "consideration for the guests." Time flows slowly when a new journey of food begins.

288

Communication Design

Halekulani OKINAWA F&B tools design

Halekulani Okinawa has created 5 new restaurants and bars. Each experience is varying, SHIROUX, innovative dining, AOMI, Okinawan Japanese restaurant, KINGDOM, a steak house, House Without a Key, an all-day dining restaurant, and last but not least SPECTRA, the sunset bar. These propose new values by merging the DNA of Hawaiian and Okinawan food. When the menu book expressing the individuality of each facility is presented in front of the guests, each with a completely different style, propose a mutual "consideration for the guests." Time flows slowly when a new journey of food begins.

255

Brand Naming, Logo Design

Halekulani OKINAWA F&B branding

Halekulani has opened their long-awaited hotel in Onna Village, Okinawa. Their first being a traditional resort hotel in Waikiki, Hawaii which has been operated by Mitsui Fudosan Co., Ltd. for 35 years. At the sunset wing located on the west side overlooking the sunset, there is innovation dining, Japanese dining, and a sunset bar. A steak house and all-day dining are located at the beachside wing where a private beach can also be enjoyed. While inheriting the DNA of Halekulani, both dining areas suggest the culture and tastes of Okinawa in its name, logo, menu, and service. One of the pleasures of staying at a resort is to fully savor each restaurant during an extended stay. This can definitely be done at Okinawa's Halekulani.

255

Brand Naming, Logo Design

Halekulani OKINAWA F&B branding

Halekulani has opened their long-awaited hotel in Onna Village, Okinawa. Their first being a traditional resort hotel in Waikiki, Hawaii which has been operated by Mitsui Fudosan Co., Ltd. for 35 years. At the sunset wing located on the west side overlooking the sunset, there is innovation dining, Japanese dining, and a sunset bar. A steak house and all-day dining are located at the beachside wing where a private beach can also be enjoyed. While inheriting the DNA of Halekulani, both dining areas suggest the culture and tastes of Okinawa in its name, logo, menu, and service. One of the pleasures of staying at a resort is to fully savor each restaurant during an extended stay. This can definitely be done at Okinawa's Halekulani.

283

Brand Design, Interior Design

COFFEE STYLE UCC

COFFEE STYLE UCC is a new brand developed by Ueshima Coffee Co., Ltd (UCC). Providing customers with an entirely new experience in encountering coffee. Two general experiences are proposed. The first is "Food with coffee", where not only the taste of coffee is emphasized, but different types of coffee are suggested to go with different types of food to enhance the flavours of the food and the coffee. These flavours spanning from cheese to chocolate. The second experience is "Meet your beans". It is hard to find the coffee that matches your taste, because coffee is usually selected by region labels or by coffee specific vocabulary. To overcome this hurdle, coffee beans are blended locally with easily understood naming so that customers can casually try different coffee types. Apart from the regular coffee space, this shop has a marche counter and coffee tasting table for customers to discover new coffee ideas at every turn.

283

Brand Design, Interior Design

COFFEE STYLE UCC

COFFEE STYLE UCC is a new brand developed by Ueshima Coffee Co., Ltd (UCC). Providing customers with an entirely new experience in encountering coffee. Two general experiences are proposed. The first is "Food with coffee", where not only the taste of coffee is emphasized, but different types of coffee are suggested to go with different types of food to enhance the flavours of the food and the coffee. These flavours spanning from cheese to chocolate. The second experience is "Meet your beans". It is hard to find the coffee that matches your taste, because coffee is usually selected by region labels or by coffee specific vocabulary. To overcome this hurdle, coffee beans are blended locally with easily understood naming so that customers can casually try different coffee types. Apart from the regular coffee space, this shop has a marche counter and coffee tasting table for customers to discover new coffee ideas at every turn.

215

Brand Naming, Logo Design, Operation Consulting

Cross Hotel Kyoto KIHARU

Established in 2007 as an original hotel brand by ORIX Real Estate Corporation, Cross Hotel is a place where progressive trend makers gather and state-of-the-art news cross paths. Acting as a dispatch point for the media, Cross Hotel proposes new ways of spending and enjoying time during your stay. Located in Kawaramachi Sanjo, the center of Kyoto, Cross Hotel Kyoto, opened with a total of 301 guest rooms. The main dining KIHARU is a restaurant positioned in front of a traditional Kyoto street, providing guests with a space that has an international atmosphere. There was careful consideration to music and art chosen, creating an atmosphere as if you are taking part in a movie scene overseas.

215

Brand Naming, Logo Design, Operation Consulting

Cross Hotel Kyoto KIHARU

Established in 2007 as an original hotel brand by ORIX Real Estate Corporation, Cross Hotel is a place where progressive trend makers gather and state-of-the-art news cross paths. Acting as a dispatch point for the media, Cross Hotel proposes new ways of spending and enjoying time during your stay. Located in Kawaramachi Sanjo, the center of Kyoto, Cross Hotel Kyoto, opened with a total of 301 guest rooms. The main dining KIHARU is a restaurant positioned in front of a traditional Kyoto street, providing guests with a space that has an international atmosphere. There was careful consideration to music and art chosen, creating an atmosphere as if you are taking part in a movie scene overseas.

235

Concept Design, Creative Direction, Operation Consulting

ibis Osaka Umeda

ibis Osaka Umeda Hotel is located at the heart of Umeda, a busy and lively district where both business and entertainment reside. The concept of the entire cafe "pocket park" is a place where the space, lights and atmosphere provide travelers with a perch or stopping place within the large city. Through collaboration with COSMOS INITIA Co.,Ltd. the lounge and cafe, bar and restaurant was completely merged into a place where all types of enjoyment and colour was condensed and unified into a public area resembling Osaka itself. Support was provided with the concept of food customized by the guests to menu design and the name "COOK PARK" was branded.

235

Concept Design, Creative Direction, Operation Consulting

ibis Osaka Umeda

ibis Osaka Umeda Hotel is located at the heart of Umeda, a busy and lively district where both business and entertainment reside. The concept of the entire cafe "pocket park" is a place where the space, lights and atmosphere provide travelers with a perch or stopping place within the large city. Through collaboration with COSMOS INITIA Co.,Ltd. the lounge and cafe, bar and restaurant was completely merged into a place where all types of enjoyment and colour was condensed and unified into a public area resembling Osaka itself. Support was provided with the concept of food customized by the guests to menu design and the name "COOK PARK" was branded.

252

Concept Design, Creative Direction, Retail Design

Wondertrunk

wondertrunk＆co., an internal venture enterprise of Hakuhodo Incorporated, is a new type of travel media corporation born in 2016. An international company receiving attention that introduces the not yet known natural and cultural allure of Japan to worldwide travelers through magazines, images, media and actual tours. Both beauty and usability was achieved by collaborating with the talented interior designers of I IN. The seven prismatic colours of the "wonderwall" at the center of the office expresses the creative and mysterious pleasures of travel produced by wondertrunk&co.

252

Concept Design, Creative Direction, Retail Design

Wondertrunk

wondertrunk＆co., an internal venture enterprise of Hakuhodo Incorporated, is a new type of travel media corporation born in 2016. An international company receiving attention that introduces the not yet known natural and cultural allure of Japan to worldwide travelers through magazines, images, media and actual tours. Both beauty and usability was achieved by collaborating with the talented interior designers of I IN. The seven prismatic colours of the "wonderwall" at the center of the office expresses the creative and mysterious pleasures of travel produced by wondertrunk&co.

234

Concept Design, FF&E, Interior Design, Signage Design

Classics the Small Luxury Marunouchi

With a history of 130 years, Blooming Nakanishi Co., Ltd., a textile trading company with headquarters in Nihonbashi and Ningyocho area has opened its third store in Tokyo. "Classics the Small Luxury", a high-classed handkerchief house brand, opened in the Marunouchi building. Targeting women in their 20s to 30s who work in Marunouchi, the store has evolved from the previous luxurious feeling towards a stronger stylish and sophisticated atmosphere. The embroidery order counters were modified to bar counters with a metropolitan feel. Behind the long counter, there is a dynamic and elegant graphic by Ms Kahori Maki, one of the most notable artists at present, impresses the space with a woman's beauty and strength. (Photo by JIL-STUDIO)

234

Concept Design, FF&E, Interior Design, Signage Design

Classics the Small Luxury Marunouchi

With a history of 130 years, Blooming Nakanishi Co., Ltd., a textile trading company with headquarters in Nihonbashi and Ningyocho area has opened its third store in Tokyo. "Classics the Small Luxury", a high-classed handkerchief house brand, opened in the Marunouchi building. Targeting women in their 20s to 30s who work in Marunouchi, the store has evolved from the previous luxurious feeling towards a stronger stylish and sophisticated atmosphere. The embroidery order counters were modified to bar counters with a metropolitan feel. Behind the long counter, there is a dynamic and elegant graphic by Ms Kahori Maki, one of the most notable artists at present, impresses the space with a woman's beauty and strength. (Photo by JIL-STUDIO)

216

Communication Design, Concept Design, Logo Design, Retail Design

Hotel New Shohei

Situated in the heart of Tokyo, in Yotsuya, for a long time this hotel had been operating as a business hotel with affordable prices in a convenient area. Hotel New Shohei was rebranded as a completely new type of compact hotel. The concept is "a hotel that dives into the center of Tokyo." Small single rooms of about 10 square meters were made into personal spaces that are functional and efficient with a bedside table suited for concentration and indulgence rather than just small rooms. Reborn with the calm gradation of blue on the main walls, reminiscent of the deep sea. Equipped with a simple reception cafe, this is all that is needed in a city hotel.

216

Communication Design, Concept Design, Logo Design, Retail Design

Hotel New Shohei

Situated in the heart of Tokyo, in Yotsuya, for a long time this hotel had been operating as a business hotel with affordable prices in a convenient area. Hotel New Shohei was rebranded as a completely new type of compact hotel. The concept is "a hotel that dives into the center of Tokyo." Small single rooms of about 10 square meters were made into personal spaces that are functional and efficient with a bedside table suited for concentration and indulgence rather than just small rooms. Reborn with the calm gradation of blue on the main walls, reminiscent of the deep sea. Equipped with a simple reception cafe, this is all that is needed in a city hotel.

106

Concept Design, Creative Direction

Prostyle Ryokan Yokohama Bashamichi

A foreign settlement was placed in the immediate vicinity of the port of Yokohama where the Edo Shogunate opened for trade with the United States. The road used by foreigners to and from the settlement and port became known as "Basha-michi" or "horse-drawn road". The concept of this hotel is the "Oriental Social Club", a social gathering place for adults where Japanese and Western cultures mix and new businesses are born. This is a new type of ryokan where cultures, eras and styles become fused together into a new form. Continuing the blend of Japanese and western cultures of the Taisho era, where history and modernism both reside together.

106

Concept Design, Creative Direction

Prostyle Ryokan Yokohama Bashamichi

A foreign settlement was placed in the immediate vicinity of the port of Yokohama where the Edo Shogunate opened for trade with the United States. The road used by foreigners to and from the settlement and port became known as "Basha-michi" or "horse-drawn road". The concept of this hotel is the "Oriental Social Club", a social gathering place for adults where Japanese and Western cultures mix and new businesses are born. This is a new type of ryokan where cultures, eras and styles become fused together into a new form. Continuing the blend of Japanese and western cultures of the Taisho era, where history and modernism both reside together.

199

Architecture, Concept Design, FF&E, Interior Design, Signage Design

FUJI NO KIRAMEKI

The term 'Glamping' has emerged in Japan to mean "glamorous camping". Apart from the impression of a luxurious camp, the values derived from this new idea have not been fully conveyed. Therefore, along with Fujita Kanko Inc., we developed a new facility, FUJI-NO-KIRAMEKI, which recognizes this type of outdoor accommodation experience. We were responsible for the full production; from basic planning, concept design, master planning, architectural and interior design, and signage to fixtures. Your stay in the cabin, with a beautiful view of Mt Fuji, will become a memorable experience of time spent with family and friends. Bringing value that exceeds what the lodging facility can provide.

199

Architecture, Concept Design, FF&E, Interior Design, Signage Design

FUJI NO KIRAMEKI

The term 'Glamping' has emerged in Japan to mean "glamorous camping". Apart from the impression of a luxurious camp, the values derived from this new idea have not been fully conveyed. Therefore, along with Fujita Kanko Inc., we developed a new facility, FUJI-NO-KIRAMEKI, which recognizes this type of outdoor accommodation experience. We were responsible for the full production; from basic planning, concept design, master planning, architectural and interior design, and signage to fixtures. Your stay in the cabin, with a beautiful view of Mt Fuji, will become a memorable experience of time spent with family and friends. Bringing value that exceeds what the lodging facility can provide.

266

Brand Produce, Concept Development, Prototype Design

Rakuten STAY

For the newly developed Minpaku and lodging house brand developed by Rakuten, Inc. and Rakuten LIFULL STAY, Inc., we created the project's conceptual design, branding, design of facility prototypes and brand tools such as accessories and fixtures. The objective was to eradicate the negative image surrounding Minpaku by both the owner and the guest. These included safety and security, obscurity of management responsibility and reservation management. By utilizing the online services of Rakuten, travellers receive reservation and other services while the owner can receive a full host of facilities including financing and insurance. By providing a safe and secure brand, we positively stimulated the real estate industry of Japan.

266

Brand Produce, Concept Development, Prototype Design

Rakuten STAY

For the newly developed Minpaku and lodging house brand developed by Rakuten, Inc. and Rakuten LIFULL STAY, Inc., we created the project's conceptual design, branding, design of facility prototypes and brand tools such as accessories and fixtures. The objective was to eradicate the negative image surrounding Minpaku by both the owner and the guest. These included safety and security, obscurity of management responsibility and reservation management. By utilizing the online services of Rakuten, travellers receive reservation and other services while the owner can receive a full host of facilities including financing and insurance. By providing a safe and secure brand, we positively stimulated the real estate industry of Japan.

212

Concept Design, Interior Design, VI/Naming & Logo Design

INNSOMNIA, Akasaka

With the concept of "a hotel that never sleeps", we were responsible for the planning, design and production of a hotel located in the city centre that has proposed new experiences. Through numerous discussions with the client, Solare Hotels & Resorts, we offered services and experiences that were of true value to the guest verses being a prisoner to the conventional ways of present hotel management. True value is not excessive service nor monumental Omotenashi, but rather "a night of freedom". At the hotel in the heart of Akasaka, one can enjoy cooking, watching movies or working out at any time of day in complete privacy. This is the hotel that never sleeps "INN+INSOMNIA".

212

Concept Design, Interior Design, VI/Naming & Logo Design

INNSOMNIA, Akasaka

With the concept of "a hotel that never sleeps", we were responsible for the planning, design and production of a hotel located in the city centre that has proposed new experiences. Through numerous discussions with the client, Solare Hotels & Resorts, we offered services and experiences that were of true value to the guest verses being a prisoner to the conventional ways of present hotel management. True value is not excessive service nor monumental Omotenashi, but rather "a night of freedom". At the hotel in the heart of Akasaka, one can enjoy cooking, watching movies or working out at any time of day in complete privacy. This is the hotel that never sleeps "INN+INSOMNIA".

155

Communication Design, Concept Design, VI/Naming & Logo Design

MOTIF, Four Seasons Hotels and Resorts

The conceptual design of the main restaurant for the Four Seasons Hotel in Marunouchi, Tokyo, uses a combination of skills, from the Michelin three-star French chef Nakamichi and his appreciation for cuisine, along with interior design skills by Asia's leading young architect Andre Fu. The skills are integrated into a schematic design which is creatively expressed in its naming, Visual identity and communication tools.

155

Communication Design, Concept Design, VI/Naming & Logo Design

MOTIF, Four Seasons Hotels and Resorts

The conceptual design of the main restaurant for the Four Seasons Hotel in Marunouchi, Tokyo, uses a combination of skills, from the Michelin three-star French chef Nakamichi and his appreciation for cuisine, along with interior design skills by Asia's leading young architect Andre Fu. The skills are integrated into a schematic design which is creatively expressed in its naming, Visual identity and communication tools.

068

Interior Design, Operation Consulting, VI Design

PERGOLA, Nagoya Marriott Associa

A full renovation of the main dining room in the Nagoya Marriott Associa Hotel. The restaurant's income statement was analyzed to provide solutions to improve both profit margins and customer satisfaction. Master zoning plans were created for efficient staff circulation and to maximize the value of the guest experience. Operation consulting was also provided. The interior design was produced in collaboration with Gulla Jonsdottir.

068

Interior Design, Operation Consulting, VI Design

PERGOLA, Nagoya Marriott Associa

A full renovation of the main dining room in the Nagoya Marriott Associa Hotel. The restaurant's income statement was analyzed to provide solutions to improve both profit margins and customer satisfaction. Master zoning plans were created for efficient staff circulation and to maximize the value of the guest experience. Operation consulting was also provided. The interior design was produced in collaboration with Gulla Jonsdottir.

156

Brand Naming, Communication Design, Concept Design, Creative Direction, Logo Design, Operation Consulting, Package Design, Retail Design

SLOW HANDS

We helped in the launch of the experimental store for the newly developed retail brand selling coffee beans for UCC Foodservice Systems Inc., the store service corporation for UCC Ueshima Coffee Co., Ltd. We produced the business concept, brand naming, VI design and store design. Unfortunately, the test store comprised of many innovative ideas and challenges does not exist now, but its DNA has flourished and is alive in COFFEE STYLE UCC.

156

Brand Naming, Communication Design, Concept Design, Creative Direction, Logo Design, Operation Consulting, Package Design, Retail Design

SLOW HANDS

We helped in the launch of the experimental store for the newly developed retail brand selling coffee beans for UCC Foodservice Systems Inc., the store service corporation for UCC Ueshima Coffee Co., Ltd. We produced the business concept, brand naming, VI design and store design. Unfortunately, the test store comprised of many innovative ideas and challenges does not exist now, but its DNA has flourished and is alive in COFFEE STYLE UCC.

• Chief Executive Officer & Project DesignerTAKA SAITO

• EstablishedJanuary 4th, 2010

• Capital10,000,000 yen

• 

  TAKA SAITOCEO & Project Designer

  As a consultant providing creative solutions, he is engaged in projects ranging from planning and development of retail stores, concept development of new products, market entry support for overseas brands, architectural and store designs and proposing measures for regional revitalization. University of London, United Kingdom. MA in Urban Design, The Bartlett, University College London. MBA

• 

• 

  Saya UenoSecretary

  After graduating from university with a major in hospitality management, she joined a foreign high fashion brand company, handling event planning, customer service, sales, new employee training, etc. for the cosmetic division. She joined Griffon as the president's secretary. She is in charge of project management, customer relations, and in-house branding.

• 

  Eri KatoProject Assistant

  Previously, she worked at a trading company, where she was in charge of a wide range of tasks related to EC site management, including photographer, buyer, and product planning. A project assistant engaged in business planning, brand production, and creative direction work at Griffon, from planning to visualization of proposals. Graduated from Musashino Art University, Faculty of Art and Design

B & B

• 

  Yuichi KimotoGRIFFON B&B / Vice president

  Served as General Manager for Western Japan at a confectionery firm and later managed a hotel’s F&B division. As District Manager of a renowned Hawaiian café, led its launch and operations in Japan. As an executive at a major restaurant group, enhanced multiple businesses through expansion, HR and training reform, and operational efficiency. Now focuses on strengthening operations through team training, QSC improvement, goal setting, and strategy execution.

• 

  Natsuhiko TakanoGRIFFON B&B / Adviser

  Having lived in Los Angeles, New York, and Singapore for 10 years, he brings extensive international experience to his leadership. After managing several restaurant companies, he joined Chikara no Moto Company in 2013 as Executive Vice President and COO, overseeing overseas operations in 12 countries. He led IPPUDO’s global growth through branding innovation, new business formats, and strategic reforms that achieved record profits in 2018.

• 

  Arata OsaGRIFFON B&B / Executive Officer

  A culinary professional who trained at a legendary French restaurant and gained experience at a variety of restaurants including Italian and steakhouses. He also has over 25 years of experience as a head chef at a famous hotel restaurant. In addition to cooking, he is also a professional who provides services from menu development to business improvement consulting for restaurants.

• 

  Takayuki ShigetsuguGRIFFON B&B / Executive Officer

  At the famous long-established "Kobe Sanda Hotel" in Hyogo, he experienced management at several restaurants in the hotel. After that, he managed Japanese and Western restaurants at Hotel Monterey. He is an experienced restaurant manager with a wide range of knowledge, from operational management to sales promotion and human resource development.He is also known for his excellent communication skills.

• 

  Masaki WatanabeKANPAI TERRACE / Operation Manager

  Engaged in Japan's top-class hospitality service, he worked as a bartender and service staff at Park Hyatt Tokyo's New York Grill and Bar. He also refined his skills through management for an Italian restaurant, in charge of the store's opening and drink menu development. He is now the general manager of the food and beverage department of Griffon B&B.

• 

  Shinya YamadaKANPAI TERRACE / Store Manager

  He has extensive experience managing a variety of food and beverage establishments, including dining bars, Italian restaurants, and stores specializing in alcohol and cheese dishes. He has also run a dining bar himself, making him an expert in food and beverage management who not only works as a server, but also has a managerial perspective.

• 

  Takahiro HoshinoKANPAI TERRACE / Chef

  After graduating from Hattori Nutrition College, experienced cooking at several restaurants run by American House. A young head chef full of ideas who specializes in colorful and visually pleasing dishes, mainly Californian cuisine such as steaks and burgers.

• 

  Akinobu KatayamaTHE TASTE / Assistant Manager

  A manager who has experience working in many restaurants, mainly in the cafe business. He handles a wide range of tasks from service management, cooking, bartending to human resources training.

• 

  Takako KanekoTHE TASTE / Patissier

  While being a qualified nutritionist and chef with the skills to work in a restaurant, she also developed her skills as a pastry chef throughout her career. Her experience in a wide range of businesses, from French restaurants to sweet shops and cafes, has deepened her understanding of sweets and broadened the scope of her proposals, resulting in her particularly strong track record in developing afternoon tea menus.

Partner

• 

  Yosuke IrieWONDER-POWERD YOU / President

  Established Emblem Hotel in 2015 after working for Hotels and Hospitality at Jones Lang LaSalle. Before this, he engaged in real estate investment and asset management, hotel consulting, and hotel asset sales for ten years at Mitsui Fudosan, GE Japan, and Deloitte Tohmatsu Financial Advisory. He lived in New York, Los Angeles, London, Singapore, and Sweden for 15 years. Keio University, Faculty of Law. Master's in Hotel Management, Cornell University.

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  Yasu AdachiChallenge Outdoor / outdoor resort specialist

  Prior work includes business, hotel, and content development at Fujita Kanko. Became independent in 2019, developing glamping and camping sites. An official partner of the Ministry of the Environment's National Parks, he has also been involved in developing sustainable travel products, content, and the implementation of events.

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  Kazuki KokajiCreative Director

  Involved in a wide range of domestic and international apparel, cosmetics, food, hotel, and theme park businesses, from concept work to product development, design, and promotion strategies. A creative director who specializes in planning that overturns preconceived notions that transcend industry and country boundaries, and is familiar with world cultural heritage sites and traditional Japanese crafts. Official member of Japan Graphic Designers Association.

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  Yohei MaedaESNAL / F&B Consultant

  Starting his career at the Oriental Land Group, he is an F&B professional engaged in the restaurant business. After serving as a sales manager and director at a company developing international restaurants, he was in charge of store development at an agricultural venture company. He provided restaurant consulting by supporting the brilliance of agriculture products in various parts of Japan and the commercialization of local ingredients.

Concept Development

We provide assistance with business concept development for new business developments and existing businesses under assessment. After fully understanding the corporation’s tangible and intangible assets, company culture, philosophy and DNA, we develop concepts for future business development by making qualitative and quantitative examinations to see if there is true value for the client, in addition to profitability and feasibility.

Creative Direction

To realize the targeted business goals or values of a corporation or project, we help our clients achieve creative expression of the space, product or experience. For architectural & interior design or products in the existing or developmental stages, the challenges in the design, suitability or customer targeting, we will unite with the project members for the project in progress to facilitate and agitate discussions to provide direction and advise for creative expression that will ensure that values are properly conveyed.

Brand Design

From the starting stages of a service or product launch, we provide total support for the entire brands’ marketing strategy, from basic planing, to concept development, to targeting and positioning, product development, and the creative for experiences and spaces. We also provide continual tuneups and step by step growth strategies after the launch of the brand.

Corporate Branding

The remaking of a corporate name, logo, symbol mark and or the corporate philosophy and mission is called “corporate branding”. This is usually executed when two corporations consolidate to form a new enterprise, or at milestone events such as being stock listed or years since establishment, when the corporate image needs to be renewed from an external viewpoint, or for the purpose of achieving internal conscience unification. We do not merely redesign the graphics. Visual and verbal expression can only be made by first sharing the corporation’s DNA, thoughts and attitudes towards the future and after sufficient discussion.

Retail Design

We provide assistance with architectural and interior design of commercial space, regardless of business field, for restaurants, product sales or services. Based on the concept of the project, while examining its operational efficiency and balance of business, our main focus is on the values we are able to provide the customer who will eat and shop there when it opens. From concept planning and basic development to schematic design, design development to construction documents and design supervision, we will reach the final goal together without being distracted. For architectural design, we ensure professional support through our affiliate company TIMELESS and or partner architectural firms.

Accommodation Design

We have a performance record, experience, and knowledge in designs of every type of accommodation facility including hotels, inns and grumping. We provide a full lineup from the public areas of a five-star class international level hotel to guest rooms and furniture, signage and communication tools. For unique lifestyle hotels, we will help develop a concept unlike any other. We achieve future-oriented accommodation experiences without conforming to present industry standards after fully understanding the characteristics and challenges of the owner or operating company.

Operation Consulting

We provide help in determining policies such as service, operation and staff training in hotels and restaurant facilities. We are experts at consultation of the launch of new hotels and restaurants. Spatial and product design based on the concept of the project, moreover service is the most important element in hotels and restaurants. Service does not have to be a set of rigid and formal rules that are forced, the style and intimacy should be formulated according to the type of operation where the personality and charm of every staff member can be brought to the surface and shine. Place, product, service and the entire concept, together we call this a brand.

Food Planning / Development

Wanting to give the full experience of a memorable experience, concepts are developed by examining the creative expression and importance of food from all angles. Our vision is then shared, with carefull attention to content, quality and even story telling. Service and support is provided in store development, renovation, menu planning and coordination of food photography. Business and sales promotion plans, kitchen & servce personnel training, manuals, a selection of fixtures, supplies, food vendors, crockery & cutlery and efficient kitchen layouts are provided.