267

Concept design, interior design direction, art direction.

sequence KYOTO GOJO

sequence Kyoto Gojo is part of the new brand of hotels from Mitsui Fudosan. We saw the project from beginning to end. The hotel flow from check-in to check-out was designed to move smoothly, aiming toward a hotel that can become a part of people's travels and lives naturally rather than just as a base between destinations. Griffon Inc. was in charge of planning, design, and F&B hospitality. Because our world is ever-changing, we wanted to concentrate on a few main factors that would add value to one's stay and encourage customers to explore the local culture and experience something unique. Our main aim was to create a peaceful but contemporary bath inspired by Japanese onsens, rooms designed to become a backstage to the guest's stay in Kyoto - a simple, relaxing design complemented by a luxurious yet cordial bar and restaurant downstairs. A flowing routine where guests feel refreshed before going out to explore, with the added concept of a late check-out of 2 PM so the guest can do more in the city.

267

Concept design, interior design direction, art direction.

sequence KYOTO GOJO

sequence Kyoto Gojo is part of the new brand of hotels from Mitsui Fudosan. We saw the project from beginning to end. The hotel flow from check-in to check-out was designed to move smoothly, aiming toward a hotel that can become a part of people's travels and lives naturally rather than just as a base between destinations. Griffon Inc. was in charge of planning, design, and F&B hospitality. Because our world is ever-changing, we wanted to concentrate on a few main factors that would add value to one's stay and encourage customers to explore the local culture and experience something unique. Our main aim was to create a peaceful but contemporary bath inspired by Japanese onsens, rooms designed to become a backstage to the guest's stay in Kyoto - a simple, relaxing design complemented by a luxurious yet cordial bar and restaurant downstairs. A flowing routine where guests feel refreshed before going out to explore, with the added concept of a late check-out of 2 PM so the guest can do more in the city.

508

Creative Consulting

YAZUHONYA

Yazuya, a health food mail-order company, has developed a bookstore "Yazuhonya" with a café and a membership floor under the theme of "a bookstore that enriches life." The first floor is a bookstore with about 12,000 books on health and food. They put their own products in line with the theme of the book by the side, and they also sell green juice at the attached cafe. The 2nd and 3rd floors are members-only floors, and 20 private rooms are available so that you can concentrate on your studies and work. It is a new bookstore in the city that can be used not only by members but also by bookstore customers according to the purchase price of books.

508

Creative Consulting

YAZUHONYA

Yazuya, a health food mail-order company, has developed a bookstore "Yazuhonya" with a café and a membership floor under the theme of "a bookstore that enriches life." The first floor is a bookstore with about 12,000 books on health and food. They put their own products in line with the theme of the book by the side, and they also sell green juice at the attached cafe. The 2nd and 3rd floors are members-only floors, and 20 private rooms are available so that you can concentrate on your studies and work. It is a new bookstore in the city that can be used not only by members but also by bookstore customers according to the purchase price of books.

180

Concept design, Creative direction,
Architecture design.

Nanik Japan HQ
& Showroom

In 2019, Nanik moved its headquarters from Daikanyama to Hatsudai, which meant that the world leading wood blind manufacturing brand could expand its showroom and offices. The first floor displays its premium quality and high-end collections. Their HQ office is on the 2nd floor. The 3rd and 4th floors house their SOHO -- small office and home office showrooms followed by a penthouse for VIP guests on the 5th floor. The building structure uses reinforced concrete that contrasts with the luxurious wood blinds. A one unit per floor concept is taken for a spacious and easy layout providing a simplistic and beautiful design.

180

Concept design, Creative direction,
Architecture design.

Nanik Japan HQ
& Showroom

In 2019, Nanik moved its headquarters from Daikanyama to Hatsudai, which meant that the world leading wood blind manufacturing brand could expand its showroom and offices. The first floor displays its premium quality and high-end collections. Their HQ office is on the 2nd floor. The 3rd and 4th floors house their SOHO -- small office and home office showrooms followed by a penthouse for VIP guests on the 5th floor. The building structure uses reinforced concrete that contrasts with the luxurious wood blinds. A one unit per floor concept is taken for a spacious and easy layout providing a simplistic and beautiful design.

303

Concept design,
Retail design.

ANDas Tokyo Office /
Showroom

ANDas co., Ltd. is a progressive interior design and construction company with its head office located in Osaka. ANDas was established by president Azuma in order to truly answer the needs and problems faced by interior designers and those in the field. They have already attained many achievements and received a good reputation. Working in cooperation with furniture factories in Vietnam and China which allows them to provide high-quality products at reasonable prices. Also providing practical support that includes detail and facility design. With this, they have opened this Tokyo branch. Their new office is irresistible, drawing clients and designers in, and inspiring many.

303

Concept design,
Retail design.

ANDas Tokyo Office /
Showroom

ANDas co., Ltd. is a progressive interior design and construction company with its head office located in Osaka. ANDas was established by president Azuma in order to truly answer the needs and problems faced by interior designers and those in the field. They have already attained many achievements and received a good reputation. Working in cooperation with furniture factories in Vietnam and China which allows them to provide high-quality products at reasonable prices. Also providing practical support that includes detail and facility design. With this, they have opened this Tokyo branch. Their new office is irresistible, drawing clients and designers in, and inspiring many.

507

Creative Direction,
Art Direction,
Graphic Design

LOUIS VUITTON shibuya

We were in charge of digital signage development for the interactive space of LOUIS VUITTON's pop-up store "MEN'S FALL-WINTER 2018 PRECOLLECTION POP-UP STORE". The pop-up store opened on the former site of the GAP Shibuya store has two floors, and a balloon of the brand character "Vivienne" is installed at the entrance colored with the world's first upside-down yellow monogram motif. On the 1st floor, a variety of items, including pop-up store limited items, were sold in advance in Japan. On the 2nd floor, a large figure of "Vivienne" designed by four artists, Keiichi Tanaami, Theseus Chan, Yoshikazu Yamagata, and Masaho Anotani, appeared in a maze-like installation space made up of random mirrors. Interactive special contents such as digital graffiti using spray cans and 3D vivienne linked to your movements were developed on the large monitor installed in the maze.

507

Creative Direction,
Art Direction,
Graphic Design

LOUIS VUITTON shibuya

We were in charge of digital signage development for the interactive space of LOUIS VUITTON's pop-up store "MEN'S FALL-WINTER 2018 PRECOLLECTION POP-UP STORE". The pop-up store opened on the former site of the GAP Shibuya store has two floors, and a balloon of the brand character "Vivienne" is installed at the entrance colored with the world's first upside-down yellow monogram motif. On the 1st floor, a variety of items, including pop-up store limited items, were sold in advance in Japan. On the 2nd floor, a large figure of "Vivienne" designed by four artists, Keiichi Tanaami, Theseus Chan, Yoshikazu Yamagata, and Masaho Anotani, appeared in a maze-like installation space made up of random mirrors. Interactive special contents such as digital graffiti using spray cans and 3D vivienne linked to your movements were developed on the large monitor installed in the maze.

288

Communication design.

Halekulani OKINAWA,
F&B Tool Design

Halekulani Okinawa has created 5 new restaurants and bars. Each experience is varying, SHIROUX, innovative dining, AOMI, Okinawan Japanese restaurant, KINGDOM, a steak house, House Without a Key, an all-day dining restaurant, and last but not least SPECTRA, the sunset bar. These propose new values by merging the DNA of Hawaiian and Okinawan food. When the menu book expressing the individuality of each facility is presented in front of the guests, each with a completely different style, propose a mutual "consideration for the guests." Time flows slowly when a new journey of food begins.

288

Communication design.

Halekulani OKINAWA,
F&B Tool Design

Halekulani Okinawa has created 5 new restaurants and bars. Each experience is varying, SHIROUX, innovative dining, AOMI, Okinawan Japanese restaurant, KINGDOM, a steak house, House Without a Key, an all-day dining restaurant, and last but not least SPECTRA, the sunset bar. These propose new values by merging the DNA of Hawaiian and Okinawan food. When the menu book expressing the individuality of each facility is presented in front of the guests, each with a completely different style, propose a mutual "consideration for the guests." Time flows slowly when a new journey of food begins.

255

Brand Naming & Logo design.

Halekulani OKINAWA
F&B Branding

Halekulani has opened their long-awaited hotel in Onna Village, Okinawa. Their first being a traditional resort hotel in Waikiki, Hawaii which has been operated by Mitsui Fudosan Co., Ltd. for 35 years. At the sunset wing located on the west side overlooking the sunset, there is innovation dining, Japanese dining, and a sunset bar. A steak house and all-day dining are located at the beachside wing where a private beach can also be enjoyed. While inheriting the DNA of Halekulani, both dining areas suggest the culture and tastes of Okinawa in its name, logo, menu, and service. One of the pleasures of staying at a resort is to fully savor each restaurant during an extended stay. This can definitely be done at Okinawa's Halekulani.

255

Brand Naming & Logo design.

Halekulani OKINAWA
F&B Branding

Halekulani has opened their long-awaited hotel in Onna Village, Okinawa. Their first being a traditional resort hotel in Waikiki, Hawaii which has been operated by Mitsui Fudosan Co., Ltd. for 35 years. At the sunset wing located on the west side overlooking the sunset, there is innovation dining, Japanese dining, and a sunset bar. A steak house and all-day dining are located at the beachside wing where a private beach can also be enjoyed. While inheriting the DNA of Halekulani, both dining areas suggest the culture and tastes of Okinawa in its name, logo, menu, and service. One of the pleasures of staying at a resort is to fully savor each restaurant during an extended stay. This can definitely be done at Okinawa's Halekulani.

283

Brand Design,
Interior Design.

COFFEE STYLE UCC

COFFEE STYLE UCC is a new brand developed by Ueshima Coffee Co., Ltd (UCC). Providing customers with an entirely new experience in encountering coffee. Two general experiences are proposed. The first is "Food with coffee", where not only the taste of coffee is emphasized, but different types of coffee are suggested to go with different types of food to enhance the flavours of the food and the coffee. These flavours spanning from cheese to chocolate. The second experience is "Meet your beans". It is hard to find the coffee that matches your taste, because coffee is usually selected by region labels or by coffee specific vocabulary. To overcome this hurdle, coffee beans are blended locally with easily understood naming so that customers can casually try different coffee types. Apart from the regular coffee space, this shop has a marche counter and coffee tasting table for customers to discover new coffee ideas at every turn.

283

Brand Design,
Interior Design.

COFFEE STYLE UCC

COFFEE STYLE UCC is a new brand developed by Ueshima Coffee Co., Ltd (UCC). Providing customers with an entirely new experience in encountering coffee. Two general experiences are proposed. The first is "Food with coffee", where not only the taste of coffee is emphasized, but different types of coffee are suggested to go with different types of food to enhance the flavours of the food and the coffee. These flavours spanning from cheese to chocolate. The second experience is "Meet your beans". It is hard to find the coffee that matches your taste, because coffee is usually selected by region labels or by coffee specific vocabulary. To overcome this hurdle, coffee beans are blended locally with easily understood naming so that customers can casually try different coffee types. Apart from the regular coffee space, this shop has a marche counter and coffee tasting table for customers to discover new coffee ideas at every turn.

505

Creative Direction,
Art Direction

IPPPUDO GLOBAL

Performed the creative direction of a branding project accompanying the overseas expansion of Hakata Ippudo, a ramen shop that represents Fukuoka. Japanese fashion brand "MIHARA YASUHIRO" produced staff uniforms for the IPPUDO Louvre store as a promotional project to commemorate its expansion into Paris. In addition, Kangoo from Renault, one of France's leading car makers, ran through Tokyo and Paris with <IPPUDO ARRIVE À PARIS> graphic wrapping. In collaboration with NEIGHBORHOOD, Ippudo Australia staff uniforms have been developed. Next, in commemoration of the opening of the Santa Monica store on the west coast of the United States, we developed a staff uniform in collaboration with "nonnative". Starting with IPPUDO NY "ENGINEERED GARMENTS", which became a hot topic inside and outside the industry for its uniform that overturns the common sense of ramen shops, this is the 4th brand collaboration project. From planning and product development to photoshooting in the LA/Santa Monica area, we provided comprehensive creative direction and design production. Ippudo Australia teamed up with NEIGHBORHOOD for the 5th brand collaboration uniform project. From business planning and product development to photo shoots in the Surry Hills area of ​​Sydney, we provided comprehensive creative direction and design production.

505

Creative Direction,
Art Direction

IPPPUDO GLOBAL

Performed the creative direction of a branding project accompanying the overseas expansion of Hakata Ippudo, a ramen shop that represents Fukuoka. Japanese fashion brand "MIHARA YASUHIRO" produced staff uniforms for the IPPUDO Louvre store as a promotional project to commemorate its expansion into Paris. In addition, Kangoo from Renault, one of France's leading car makers, ran through Tokyo and Paris with <IPPUDO ARRIVE À PARIS> graphic wrapping. In collaboration with NEIGHBORHOOD, Ippudo Australia staff uniforms have been developed. Next, in commemoration of the opening of the Santa Monica store on the west coast of the United States, we developed a staff uniform in collaboration with "nonnative". Starting with IPPUDO NY "ENGINEERED GARMENTS", which became a hot topic inside and outside the industry for its uniform that overturns the common sense of ramen shops, this is the 4th brand collaboration project. From planning and product development to photoshooting in the LA/Santa Monica area, we provided comprehensive creative direction and design production. Ippudo Australia teamed up with NEIGHBORHOOD for the 5th brand collaboration uniform project. From business planning and product development to photo shoots in the Surry Hills area of ​​Sydney, we provided comprehensive creative direction and design production.

506

Concept design, VI/Naming & Logo design,
Communication design.

JOHN MASTERS ORGANIC

In 1991, John Masters Organics was born with the concept of creating a luxury beauty line that respects the earth. The thoughts of people who respect nature, including farmers who grow naturally cultivated plants and pick them with enthusiasm, are included in more than 50 products. We were in charge of brand consulting such as sales strategies and sales promotion tools when developing in Japan.

506

Concept design, VI/Naming & Logo design,
Communication design.

JOHN MASTERS ORGANIC

In 1991, John Masters Organics was born with the concept of creating a luxury beauty line that respects the earth. The thoughts of people who respect nature, including farmers who grow naturally cultivated plants and pick them with enthusiasm, are included in more than 50 products. We were in charge of brand consulting such as sales strategies and sales promotion tools when developing in Japan.

215

Brand naming, Logo design, Operation consulting.

Cross Hotel Kyoto,
KIHARU

Established in 2007 as an original hotel brand by ORIX Real Estate Corporation, Cross Hotel is a place where progressive trend makers gather and state-of-the-art news cross paths. Acting as a dispatch point for the media, Cross Hotel proposes new ways of spending and enjoying time during your stay. Located in Kawaramachi Sanjo, the center of Kyoto, Cross Hotel Kyoto, opened with a total of 301 guest rooms. The main dining KIHARU is a restaurant positioned in front of a traditional Kyoto street, providing guests with a space that has an international atmosphere. There was careful consideration to music and art chosen, creating an atmosphere as if you are taking part in a movie scene overseas.

215

Brand naming, Logo design, Operation consulting.

Cross Hotel Kyoto,
KIHARU

Established in 2007 as an original hotel brand by ORIX Real Estate Corporation, Cross Hotel is a place where progressive trend makers gather and state-of-the-art news cross paths. Acting as a dispatch point for the media, Cross Hotel proposes new ways of spending and enjoying time during your stay. Located in Kawaramachi Sanjo, the center of Kyoto, Cross Hotel Kyoto, opened with a total of 301 guest rooms. The main dining KIHARU is a restaurant positioned in front of a traditional Kyoto street, providing guests with a space that has an international atmosphere. There was careful consideration to music and art chosen, creating an atmosphere as if you are taking part in a movie scene overseas.

235

Concept design, Creative direction,
Operation consulting.

ibis Osaka Umeda

ibis Osaka Umeda Hotel is located at the heart of Umeda, a busy and lively district where both business and entertainment reside. The concept of the entire cafe "pocket park" is a place where the space, lights and atmosphere provide travelers with a perch or stopping place within the large city. Through collaboration with COSMOS INITIA Co.,Ltd. the lounge and cafe, bar and restaurant was completely merged into a place where all types of enjoyment and colour was condensed and unified into a public area resembling Osaka itself. Support was provided with the concept of food customized by the guests to menu design and the name "COOK PARK" was branded.

235

Concept design, Creative direction,
Operation consulting.

ibis Osaka Umeda

ibis Osaka Umeda Hotel is located at the heart of Umeda, a busy and lively district where both business and entertainment reside. The concept of the entire cafe "pocket park" is a place where the space, lights and atmosphere provide travelers with a perch or stopping place within the large city. Through collaboration with COSMOS INITIA Co.,Ltd. the lounge and cafe, bar and restaurant was completely merged into a place where all types of enjoyment and colour was condensed and unified into a public area resembling Osaka itself. Support was provided with the concept of food customized by the guests to menu design and the name "COOK PARK" was branded.

252

Concept design, Creative direction, Retail design.

wondertrunk & co.

wondertrunk＆co., an internal venture enterprise of Hakuhodo Incorporated, is a new type of travel media corporation born in 2016. An international company receiving attention that introduces the not yet known natural and cultural allure of Japan to worldwide travelers through magazines, images, media and actual tours. Both beauty and usability was achieved by collaborating with the talented interior designers of I IN. The seven prismatic colours of the "wonderwall" at the center of the office expresses the creative and mysterious pleasures of travel produced by wondertrunk&co.

252

Concept design, Creative direction, Retail design.

wondertrunk & co.

wondertrunk＆co., an internal venture enterprise of Hakuhodo Incorporated, is a new type of travel media corporation born in 2016. An international company receiving attention that introduces the not yet known natural and cultural allure of Japan to worldwide travelers through magazines, images, media and actual tours. Both beauty and usability was achieved by collaborating with the talented interior designers of I IN. The seven prismatic colours of the "wonderwall" at the center of the office expresses the creative and mysterious pleasures of travel produced by wondertrunk&co.

234

Concept design, Interior,
FF&E, Signage design.

Classics the Small
Luxury Marunouchi

With a history of 130 years, Blooming Nakanishi Co., Ltd., a textile trading company with headquarters in Nihonbashi and Ningyocho area has opened its third store in Tokyo. "Classics the Small Luxury", a high-classed handkerchief house brand, opened in the Marunouchi building. Targeting women in their 20s to 30s who work in Marunouchi, the store has evolved from the previous luxurious feeling towards a stronger stylish and sophisticated atmosphere. The embroidery order counters were modified to bar counters with a metropolitan feel. Behind the long counter, there is a dynamic and elegant graphic by Ms Kahori Maki, one of the most notable artists at present, impresses the space with a woman's beauty and strength. (Photo by JIL-STUDIO)

234

Concept design, Interior,
FF&E, Signage design.

Classics the Small
Luxury Marunouchi

With a history of 130 years, Blooming Nakanishi Co., Ltd., a textile trading company with headquarters in Nihonbashi and Ningyocho area has opened its third store in Tokyo. "Classics the Small Luxury", a high-classed handkerchief house brand, opened in the Marunouchi building. Targeting women in their 20s to 30s who work in Marunouchi, the store has evolved from the previous luxurious feeling towards a stronger stylish and sophisticated atmosphere. The embroidery order counters were modified to bar counters with a metropolitan feel. Behind the long counter, there is a dynamic and elegant graphic by Ms Kahori Maki, one of the most notable artists at present, impresses the space with a woman's beauty and strength. (Photo by JIL-STUDIO)

216

Concept, logo, retail,
Communication design.

Hotel New Shohei

Situated in the heart of Tokyo, in Yotsuya, for a long time this hotel had been operating as a business hotel with affordable prices in a convenient area. Hotel New Shohei was rebranded as a completely new type of compact hotel. The concept is "a hotel that dives into the center of Tokyo." Small single rooms of about 10 square meters were made into personal spaces that are functional and efficient with a bedside table suited for concentration and indulgence rather than just small rooms. Reborn with the calm gradation of blue on the main walls, reminiscent of the deep sea. Equipped with a simple reception cafe, this is all that is needed in a city hotel.

216

Concept, logo, retail,
Communication design.

Hotel New Shohei

Situated in the heart of Tokyo, in Yotsuya, for a long time this hotel had been operating as a business hotel with affordable prices in a convenient area. Hotel New Shohei was rebranded as a completely new type of compact hotel. The concept is "a hotel that dives into the center of Tokyo." Small single rooms of about 10 square meters were made into personal spaces that are functional and efficient with a bedside table suited for concentration and indulgence rather than just small rooms. Reborn with the calm gradation of blue on the main walls, reminiscent of the deep sea. Equipped with a simple reception cafe, this is all that is needed in a city hotel.

106

Concept design,
Creative direction.

Prostyle Ryokan
Yokohama Bashamichi

A foreign settlement was placed in the immediate vicinity of the port of Yokohama where the Edo Shogunate opened for trade with the United States. The road used by foreigners to and from the settlement and port became known as "Basha-michi" or "horse-drawn road". The concept of this hotel is the "Oriental Social Club", a social gathering place for adults where Japanese and Western cultures mix and new businesses are born. This is a new type of ryokan where cultures, eras and styles become fused together into a new form. Continuing the blend of Japanese and western cultures of the Taisho era, where history and modernism both reside together.

106

Concept design,
Creative direction.

Prostyle Ryokan
Yokohama Bashamichi

A foreign settlement was placed in the immediate vicinity of the port of Yokohama where the Edo Shogunate opened for trade with the United States. The road used by foreigners to and from the settlement and port became known as "Basha-michi" or "horse-drawn road". The concept of this hotel is the "Oriental Social Club", a social gathering place for adults where Japanese and Western cultures mix and new businesses are born. This is a new type of ryokan where cultures, eras and styles become fused together into a new form. Continuing the blend of Japanese and western cultures of the Taisho era, where history and modernism both reside together.

504

Creative Consulting,
Art Direction

GOGYO surry hills

We provided creative consulting for the ramen restaurant "GOGYO", which opened in the Surry Hills area in the southern part of Sydney, Australia. Ramen dining "Gogyo" was born in Fukuoka in 2000 with the concept of "drinking, pinching, and finishing with noodles". With stores in Nishi-Azabu, Kyoto, Nagoya, Hong Kong, and Fukuoka Airport, this Surry Hills store is the sixth store. We propose Japanese Wonder with a high-quality product lineup and service. Ranked 29th in Australia's Best Restaurants 2018.

504

Creative Consulting,
Art Direction

GOGYO surry hills

We provided creative consulting for the ramen restaurant "GOGYO", which opened in the Surry Hills area in the southern part of Sydney, Australia. Ramen dining "Gogyo" was born in Fukuoka in 2000 with the concept of "drinking, pinching, and finishing with noodles". With stores in Nishi-Azabu, Kyoto, Nagoya, Hong Kong, and Fukuoka Airport, this Surry Hills store is the sixth store. We propose Japanese Wonder with a high-quality product lineup and service. Ranked 29th in Australia's Best Restaurants 2018.

199

Concept design, Architecture,
Interior, FF&E, Signage design.

FUJI NO KIRAMEKI

The term 'Glamping' has emerged in Japan to mean "glamorous camping". Apart from the impression of a luxurious camp, the values derived from this new idea have not been fully conveyed. Therefore, along with Fujita Kanko Inc., we developed a new facility, FUJI-NO-KIRAMEKI, which recognizes this type of outdoor accommodation experience. We were responsible for the full production; from basic planning, concept design, master planning, architectural and interior design, and signage to fixtures. Your stay in the cabin, with a beautiful view of Mt Fuji, will become a memorable experience of time spent with family and friends. Bringing value that exceeds what the lodging facility can provide.

199

Concept design, Architecture,
Interior, FF&E, Signage design.

FUJI NO KIRAMEKI

The term 'Glamping' has emerged in Japan to mean "glamorous camping". Apart from the impression of a luxurious camp, the values derived from this new idea have not been fully conveyed. Therefore, along with Fujita Kanko Inc., we developed a new facility, FUJI-NO-KIRAMEKI, which recognizes this type of outdoor accommodation experience. We were responsible for the full production; from basic planning, concept design, master planning, architectural and interior design, and signage to fixtures. Your stay in the cabin, with a beautiful view of Mt Fuji, will become a memorable experience of time spent with family and friends. Bringing value that exceeds what the lodging facility can provide.

266

Brand produce, Concept development,
Prototype design.

Rakuten STAY

For the newly developed Minpaku and lodging house brand developed by Rakuten, Inc. and Rakuten LIFULL STAY, Inc., we created the project's conceptual design, branding, design of facility prototypes and brand tools such as accessories and fixtures. The objective was to eradicate the negative image surrounding Minpaku by both the owner and the guest. These included safety and security, obscurity of management responsibility and reservation management. By utilizing the online services of Rakuten, travellers receive reservation and other services while the owner can receive a full host of facilities including financing and insurance. By providing a safe and secure brand, we positively stimulated the real estate industry of Japan.

266

Brand produce, Concept development,
Prototype design.

Rakuten STAY

For the newly developed Minpaku and lodging house brand developed by Rakuten, Inc. and Rakuten LIFULL STAY, Inc., we created the project's conceptual design, branding, design of facility prototypes and brand tools such as accessories and fixtures. The objective was to eradicate the negative image surrounding Minpaku by both the owner and the guest. These included safety and security, obscurity of management responsibility and reservation management. By utilizing the online services of Rakuten, travellers receive reservation and other services while the owner can receive a full host of facilities including financing and insurance. By providing a safe and secure brand, we positively stimulated the real estate industry of Japan.

503

Creative Direction,
Art Direction,
Graphic Design

BYODOIN TEMPLE

BYODOIN TEMPL is a World Heritage temple located in Uji City, Kyoto Prefecture. In the 7th year of Eisho (1052), Fujiwara no Yorimichi, who was the Kanpaku (chief adviser to the Emperor), changed the temple he inherited from his father, Michinaga, into a Buddhist temple and made it Byodo-in. The Phoenix Hall of Byodo-in has undergone a two-year major restoration, and the signage plan and communication tools have been renewed. We have added a new cafe "Byodoin Sabo Toka" so that men and women of all ages can come. I was in charge of the art direction of the official website, and also made a full renewal of the official website, including making it multilingual. The city of Uji is becoming more active with the opening of the Starbucks Kyoto Uji Byodoin Omotesando store in the spring of 2017.

503

Creative Direction,
Art Direction,
Graphic Design

BYODOIN TEMPLE

BYODOIN TEMPL is a World Heritage temple located in Uji City, Kyoto Prefecture. In the 7th year of Eisho (1052), Fujiwara no Yorimichi, who was the Kanpaku (chief adviser to the Emperor), changed the temple he inherited from his father, Michinaga, into a Buddhist temple and made it Byodo-in. The Phoenix Hall of Byodo-in has undergone a two-year major restoration, and the signage plan and communication tools have been renewed. We have added a new cafe "Byodoin Sabo Toka" so that men and women of all ages can come. I was in charge of the art direction of the official website, and also made a full renewal of the official website, including making it multilingual. The city of Uji is becoming more active with the opening of the Starbucks Kyoto Uji Byodoin Omotesando store in the spring of 2017.

212

Concept design, VI/Naming & Logo design, Interior design.

INNSOMNIA,
Akasaka

With the concept of "a hotel that never sleeps", we were responsible for the planning, design and production of a hotel located in the city centre that has proposed new experiences. Through numerous discussions with the client, Solare Hotels & Resorts, we offered services and experiences that were of true value to the guest verses being a prisoner to the conventional ways of present hotel management. True value is not excessive service nor monumental Omotenashi, but rather "a night of freedom". At the hotel in the heart of Akasaka, one can enjoy cooking, watching movies or working out at any time of day in complete privacy. This is the hotel that never sleeps "INN+INSOMNIA".

212

Concept design, VI/Naming & Logo design, Interior design.

INNSOMNIA,
Akasaka

With the concept of "a hotel that never sleeps", we were responsible for the planning, design and production of a hotel located in the city centre that has proposed new experiences. Through numerous discussions with the client, Solare Hotels & Resorts, we offered services and experiences that were of true value to the guest verses being a prisoner to the conventional ways of present hotel management. True value is not excessive service nor monumental Omotenashi, but rather "a night of freedom". At the hotel in the heart of Akasaka, one can enjoy cooking, watching movies or working out at any time of day in complete privacy. This is the hotel that never sleeps "INN+INSOMNIA".

155

Concept design, VI/Naming & Logo design, Communication design.

MOTIF, Four Seasons
Hotels and Resorts

The conceptual design of the main restaurant for the Four Seasons Hotel in Marunouchi, Tokyo, uses a combination of skills, from the Michelin three-star French chef Nakamichi and his appreciation for cuisine, along with interior design skills by Asia's leading young architect Andre Fu. The skills are integrated into a schematic design which is creatively expressed in its naming, Visual identity and communication tools.

155

Concept design, VI/Naming & Logo design, Communication design.

MOTIF, Four Seasons
Hotels and Resorts

The conceptual design of the main restaurant for the Four Seasons Hotel in Marunouchi, Tokyo, uses a combination of skills, from the Michelin three-star French chef Nakamichi and his appreciation for cuisine, along with interior design skills by Asia's leading young architect Andre Fu. The skills are integrated into a schematic design which is creatively expressed in its naming, Visual identity and communication tools.

068

Operation consulting,
Interior design, VI design.

PERGOLA,
Nagoya Marriott Associa

A full renovation of the main dining room in the Nagoya Marriott Associa Hotel. The restaurant's income statement was analyzed to provide solutions to improve both profit margins and customer satisfaction. Master zoning plans were created for efficient staff circulation and to maximize the value of the guest experience. Operation consulting was also provided. The interior design was produced in collaboration with Gulla Jonsdottir.

068

Operation consulting,
Interior design, VI design.

PERGOLA,
Nagoya Marriott Associa

A full renovation of the main dining room in the Nagoya Marriott Associa Hotel. The restaurant's income statement was analyzed to provide solutions to improve both profit margins and customer satisfaction. Master zoning plans were created for efficient staff circulation and to maximize the value of the guest experience. Operation consulting was also provided. The interior design was produced in collaboration with Gulla Jonsdottir.

156

Concept design, Brand Naming, Logo design, Creative direction, Operation consulting, Retail design,Package, Communication design

SLOW HANDS

We helped in the launch of the experimental store for the newly developed retail brand selling coffee beans for UCC Foodservice Systems Inc., the store service corporation for UCC Ueshima Coffee Co., Ltd. We produced the business concept, brand naming, VI design and store design. Unfortunately, the test store comprised of many innovative ideas and challenges does not exist now, but its DNA has flourished and is alive in COFFEE STYLE UCC.

156

Concept design, Brand Naming, Logo design, Creative direction, Operation consulting, Retail design,Package, Communication design

SLOW HANDS

We helped in the launch of the experimental store for the newly developed retail brand selling coffee beans for UCC Foodservice Systems Inc., the store service corporation for UCC Ueshima Coffee Co., Ltd. We produced the business concept, brand naming, VI design and store design. Unfortunately, the test store comprised of many innovative ideas and challenges does not exist now, but its DNA has flourished and is alive in COFFEE STYLE UCC.

502

Total Brand Produce,
Creative Direction,
Art Direction,
Graphic Design

ELLE Cafe

As the conceptor of ELLE café, we provided creative consulting for the world's first store in Hakata, Fukuoka, Ho Chi Minh City, Vietnam, Roppongi Hills, and Aoyama, Tokyo. ELLE, a women's magazine published by Hélène Lazarev, carries the powerful message of "OPEN YOUR APPETITE -Let's live with curiosity." and has had a positive impact on people. ELLE Café, which inherits the DNA of "ELLE", proposes food for active modern people to make their minds and bodies healthier and more beautiful.

502

Total Brand Produce,
Creative Direction,
Art Direction,
Graphic Design

ELLE Cafe

As the conceptor of ELLE café, we provided creative consulting for the world's first store in Hakata, Fukuoka, Ho Chi Minh City, Vietnam, Roppongi Hills, and Aoyama, Tokyo. ELLE, a women's magazine published by Hélène Lazarev, carries the powerful message of "OPEN YOUR APPETITE -Let's live with curiosity." and has had a positive impact on people. ELLE Café, which inherits the DNA of "ELLE", proposes food for active modern people to make their minds and bodies healthier and more beautiful.

501

Creative Direction,
WEB design

MAGIS

We provided creative consulting and website production for Italy's leading interior brand "MAGIS".Magis is a furniture and household goods brand that incorporates cutting-edge technology and design into everyday products and brings new changes to interior design. "MAGIS" is a comparative adjective that means "more" in Latin, and all Magis products have a commitment to "more". With the creativity of world-famous designers such as Richard Sapper, Jasper Morrison, Stefano Giovannoni, Marc Newson, James Irvine, Konstantin Grcic, Ron Arad, and the Bouroullec brothers, they constantly grasp the changing times and take on the challenge of cutting-edge manufacturing. Its innovative products, which are sent to 70 countries around the world, have won numerous awards around the world and have been selected as permanent collections at museums around the world, such as the Museum of Modern Art in New York and the National Museum of Modern Art in Paris.

501

Creative Direction,
WEB design

MAGIS

We provided creative consulting and website production for Italy's leading interior brand "MAGIS".Magis is a furniture and household goods brand that incorporates cutting-edge technology and design into everyday products and brings new changes to interior design. "MAGIS" is a comparative adjective that means "more" in Latin, and all Magis products have a commitment to "more". With the creativity of world-famous designers such as Richard Sapper, Jasper Morrison, Stefano Giovannoni, Marc Newson, James Irvine, Konstantin Grcic, Ron Arad, and the Bouroullec brothers, they constantly grasp the changing times and take on the challenge of cutting-edge manufacturing. Its innovative products, which are sent to 70 countries around the world, have won numerous awards around the world and have been selected as permanent collections at museums around the world, such as the Museum of Modern Art in New York and the National Museum of Modern Art in Paris.

• Chief Executive Officer & Project DesignerTAKA SAITO

• EstablishedJanuary 4th, 2010

• Capital10,000,000 yen

• 

  TAKA SAITOCEO & Project Designer

  As a consultant providing creative solutions, he is engaged in projects ranging from planning and development of retail stores, concept development of new products, market entry support for overseas brands, architectural and store designs and proposing measures for regional revitalization. University of London, United Kingdom. MA in Urban Design, The Bartlett, University College London. MBA

• 

  Kazuki KokajiCreative Director

  Involved in a wide range of domestic and international apparel, cosmetics, food, hotel, and theme park businesses, from concept work to product development, design, and promotion strategies. A creative director who specializes in planning that overturns preconceived notions that transcend industry and country boundaries, and is familiar with world cultural heritage sites and traditional Japanese crafts. Official member of Japan Graphic Designers Association.

• 

  Saya UenoSecretary

  After graduating from university with a major in hospitality management, she joined a foreign high fashion brand company, handling event planning, customer service, sales, new employee training, etc. for the cosmetic division. She joined Griffon as the president's secretary. She is in charge of project management, customer relations, and in-house branding.

• 

  Eri KatoProject Assistant

  Previously, she worked at a trading company, where she was in charge of a wide range of tasks related to EC site management, including photographer, buyer, and product planning. A project assistant engaged in business planning, brand production, and creative direction work at Griffon, from planning to visualization of proposals. Graduated from Musashino Art University, Faculty of Art and Design

B & B

• 

  Masaki WatanabeGRIFFON B&B / General Manager

  Engaged in Japan's top-class hospitality service, he worked as a bartender and service staff at Park Hyatt Tokyo's New York Grill and Bar. He also refined his skills through management for an Italian restaurant, in charge of the store's opening and drink menu development. He is now the general manager of the food and beverage department of Griffon B&B.

• 

  Takayuki ShigetsuguTHE TASTE / Manager

  At the famous long-established "Kobe Sanda Hotel" in Hyogo, he experienced management at several restaurants in the hotel. After that, he managed Japanese and Western restaurants at Hotel Monterey. He is an experienced restaurant manager with a wide range of knowledge, from operational management to sales promotion and human resource development.He is also known for his excellent communication skills.

• 

  Takahiro HoshinoKANPAI TERRACE / Chef

  After graduating from Hattori Nutrition College, experienced cooking at several restaurants run by American House. A young head chef full of ideas who specializes in colorful and visually pleasing dishes, mainly Californian cuisine such as steaks and burgers.

• 

  Haruna KanamaKANPAI TERRACE / Patissier

  Graduated from Tokyo Sweets & Cafe College. A pastry chef full of creativity, such as developing original sweets while working at a cafe brand.

Partner

• 

  Satoshi YamaguchiARMDS / Architect

  Architect. Studied architecture under professor Neil Denari. His many achievements goes beyond borders to include commercial facilities, building and housing complexes. With consistent attitudes and skills, he is capable of handling architectural projects from the basic conceptual stage to design supervision. He is valued for his comprehension of the clients’ needs. Amarterrance Architecture and Metoropolitan Systems.

• 

  Yasu AdachiChallenge Outdoor / outdoor resort specialist

  Prior work includes business, hotel, and content development at Fujita Kanko. Became independent in 2019, developing glamping and camping sites. An official partner of the Ministry of the Environment's National Parks, he has also been involved in developing sustainable travel products, content, and the implementation of events.

• 

  Izumi KokuboNeige Design / Producer

  A producer of communication design in the hotel industry. He has received high acclaim from various fields for his total creative works where design quality and cost performance is pursued. In May of 1995, Neige Design was established as a creative agency specializing in hotel and weddings. His professional staff include graphic designer, promotional marketer, photographer, system engineer and WEB creator.

• 

  Yohei MaedaESNAL / F&B Consultant

  Starting his career at the Oriental Land Group, he is an F&B professional engaged in the restaurant business. After serving as a sales manager and director at a company developing international restaurants, he was in charge of store development at an agricultural venture company. He provided restaurant consulting by supporting the brilliance of agriculture products in various parts of Japan and the commercialization of local ingredients.

• 

  Yosuke IrieEmblem Hotel / President

  Established Emblem Hotel in 2015 after working for Hotels and Hospitality at Jones Lang LaSalle. Before this, he engaged in real estate investment and asset management, hotel consulting, and hotel asset sales for ten years at Mitsui Fudosan, GE Japan, and Deloitte Tohmatsu Financial Advisory. He lived in New York, Los Angeles, London, Singapore, and Sweden for 15 years. Keio University, Faculty of Law. Master's in Hotel Management, Cornell University.

Concept Development

We provide assistance with business concept development for new business developments and existing businesses under assessment. After fully understanding the corporation’s tangible and intangible assets, company culture, philosophy and DNA, we develop concepts for future business development by making qualitative and quantitative examinations to see if there is true value for the client, in addition to profitability and feasibility.

Creative Direction

To realize the targeted business goals or values of a corporation or project, we help our clients achieve creative expression of the space, product or experience. For architectural & interior design or products in the existing or developmental stages, the challenges in the design, suitability or customer targeting, we will unite with the project members for the project in progress to facilitate and agitate discussions to provide direction and advise for creative expression that will ensure that values are properly conveyed.

Brand Design

From the starting stages of a service or product launch, we provide total support for the entire brands’ marketing strategy, from basic planing, to concept development, to targeting and positioning, product development, and the creative for experiences and spaces. We also provide continual tuneups and step by step growth strategies after the launch of the brand.

Corporate Branding

The remaking of a corporate name, logo, symbol mark and or the corporate philosophy and mission is called “corporate branding”. This is usually executed when two corporations consolidate to form a new enterprise, or at milestone events such as being stock listed or years since establishment, when the corporate image needs to be renewed from an external viewpoint, or for the purpose of achieving internal conscience unification. We do not merely redesign the graphics. Visual and verbal expression can only be made by first sharing the corporation’s DNA, thoughts and attitudes towards the future and after sufficient discussion.

Retail Design

We provide assistance with architectural and interior design of commercial space, regardless of business field, for restaurants, product sales or services. Based on the concept of the project, while examining its operational efficiency and balance of business, our main focus is on the values we are able to provide the customer who will eat and shop there when it opens. From concept planning and basic development to schematic design, design development to construction documents and design supervision, we will reach the final goal together without being distracted. For architectural design, we ensure professional support through our affiliate company TIMELESS and or partner architectural firms.

Accommodation Design

We have a performance record, experience, and knowledge in designs of every type of accommodation facility including hotels, inns and grumping. We provide a full lineup from the public areas of a five-star class international level hotel to guest rooms and furniture, signage and communication tools. For unique lifestyle hotels, we will help develop a concept unlike any other. We achieve future-oriented accommodation experiences without conforming to present industry standards after fully understanding the characteristics and challenges of the owner or operating company.

Operation Consulting

We provide help in determining policies such as service, operation and staff training in hotels and restaurant facilities. We are experts at consultation of the launch of new hotels and restaurants. Spatial and product design based on the concept of the project, moreover service is the most important element in hotels and restaurants. Service does not have to be a set of rigid and formal rules that are forced, the style and intimacy should be formulated according to the type of operation where the personality and charm of every staff member can be brought to the surface and shine. Place, product, service and the entire concept, together we call this a brand.

Food Planning / Development

Wanting to give the full experience of a memorable experience, concepts are developed by examining the creative expression and importance of food from all angles. Our vision is then shared, with carefull attention to content, quality and even story telling. Service and support is provided in store development, renovation, menu planning and coordination of food photography. Business and sales promotion plans, kitchen & servce personnel training, manuals, a selection of fixtures, supplies, food vendors, crockery & cutlery and efficient kitchen layouts are provided.