GRIFFON

https://griffoninc.jpinfo@griffoninc.jp
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WRITING IMAGINATIVE STORIES
CREATING GENUINE EXPERIENCE

FEATURED PROJECTS

23

Brand naming, Logo design,
Operation consulting.

Cross Hotel Kyoto,
KIHARU

Cross Hotel Kyoto, 
KIHARU

Established in 2007 as an original hotel brand by ORIX Real Estate Corporation, Cross Hotel is a place where progressive trend makers gather and state-of-the-art news cross paths. Acting as a dispatch point for the media, Cross Hotel proposes new ways of spending and enjoying time during your stay. Located in Kawaramachi Sanjo, the center of Kyoto, Cross Hotel Kyoto, opened with a total of 301 guest rooms. The main dinin...

22

Concept design, Creative direction,
Operation consulting.

ibis Osaka Umeda

ibis Osaka Umeda

ibis Osaka Umeda Hotel is located at the heart of Umeda, a busy and lively district where both business and entertainment reside. The concept of the entire cafe "pocket park" is a place where the space, lights and atmosphere provide travelers with a perch or stopping place within the large city. Through collaboration with COSMOS INITIA Co.,Ltd. the lounge and cafe, bar and restaurant was completely merged into a place whe...

21

Concept design, Creative direction,
Retail design.

wondertrunk

wondertrunk

wondertrunk&co., an internal venture enterprise of Hakuhodo Incorporated, is a new type of travel media corporation born in 2016. An international company receiving attention that introduces the not yet known natural and cultural allure of Japan to worldwide travelers through magazines, images, media and actual tours. Both beauty and usability was achieved by collaborating with the talented interior designers of I IN. The...

20

Concept design, Interior,
FF&E, Signage design.

Classics the Small
Luxury Marunouchi

Classics the Small 
Luxury Marunouchi

With a history of 130 years, Blooming Nakanishi Co., Ltd., a textile trading company with headquarters in Nihonbashi and Ningyocho area has opened its third store in Tokyo. "Classics the Small Luxury", a high-classed handkerchief house brand, opened in the Marunouchi building. Targeting women in their 20s to 30s who work in Marunouchi, the store has evolved from the previous luxurious feeling towards a stronger stylish a...

19

Concept, logo, retail,
Communication design.

Hotel New Shohei

Hotel New Shohei

Situated in the heart of Tokyo, in Yotsuya, for a long time this hotel had been operating as a business hotel with affordable prices in a convenient area. Hotel New Shohei was rebranded as a completely new type of compact hotel. The concept is "a hotel that dives into the center of Tokyo." Small single rooms of about 10 square meters were made into personal spaces that are functional and efficient with a bedside table s...

18

Concept design,
Creative direction.

Prostyle Ryokan
Yokohama Bashamichi

Prostyle Ryokan
Yokohama Bashamichi

A foreign settlement was placed in the immediate vicinity of the port of Yokohama where the Edo Shogunate opened for trade with the United States. The road used by foreigners to and from the settlement and port became known as "Basha-michi" or "horse-drawn road". The concept of this hotel is the "Oriental Social Club", a social gathering place for adults where Japanese and Western cultures mix and new businesses are born...

17

Concept design, Architecture,
Interior, FF&E, Signage design.

FUJI NO KIRAMEKI

FUJI NO KIRAMEKI

The term 'Glamping' has emerged in Japan to mean "glamorous camping". Apart from the impression of a luxurious camp, the values derived from this new idea have not been fully conveyed. Therefore, along with Fujita Kanko Inc., we developed a new facility, FUJI-NO-KIRAMEKI, which recognizes this type of outdoor accommodation experience. We were responsible for the full production; from basic planning, concept design, master...

16

Brand produce, Concept development,
Prototype design.

Rakuten STAY

Rakuten STAY

For the newly developed Minpaku and lodging house brand developed by Rakuten, Inc. and Rakuten LIFULL STAY, Inc., we created the project's conceptual design, branding, design of facility prototypes and brand tools such as accessories and fixtures. The objective was to eradicate the negative image surrounding Minpaku by both the owner and the guest. These included safety and security, obscurity of management responsibility...

15

Concept design, VI/Naming & Logo design, Interior design.

INNSOMNIA,
Akasaka

INNSOMNIA,
Akasaka

With the concept of "a hotel that never sleeps", we were responsible for the planning, design and production of a hotel located in the city centre that has proposed new experiences. Through numerous discussions with the client, Solare Hotels & Resorts, we offered services and experiences that were of true value to the guest verses being a prisoner to the conventional ways of present hotel management. True value is not exc...

14

Concept design, VI/Naming & Logo design, Communication design.

MOTIF, Four Seasons
Hotels and Resorts

MOTIF, Four Seasons
Hotels and Resorts

The conceptual design of the main restaurant for the Four Seasons Hotel in Marunouchi, Tokyo, uses a combination of skills, from the Michelin three-star French chef Nakamichi and his appreciation for cuisine, along with interior design skills by Asia's leading young architect Andre Fu. The skills are integrated into a schematic design which is creatively expressed in its naming, Visual identity and communication tools.

13

Operation consulting,
Interior design, VI design.

PERGOLA,
Nagoya Marriott Associa

PERGOLA,  
Nagoya Marriott Associa

A full renovation of the main dining room in the Nagoya Marriott Associa Hotel. The restaurant's income statement was analyzed to provide solutions to improve both profit margins and customer satisfaction. Master zoning plans were created for efficient staff circulation and to maximize the value of the guest experience. Operation consulting was also provided. The interior design was produced in collaboration with Gulla Jo...

12

Concept design, Brand Naming,
Logo design,Creative direction,
Operation consulting, Retail design,
Package, Communication design

SLOW HANDS

SLOW HANDS

We helped in the launch of the experimental store for the newly developed retail brand selling coffee beans for UCC Foodservice Systems Inc., the store service corporation for UCC Ueshima Coffee Co., Ltd. We produced the business concept, brand naming, VI design and store design. Unfortunately, the test store comprised of many innovative ideas and challenges does not exist now, but its DNA has flourished and is alive in C...

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PHILOSOPHY

Insightful Creation

We do not design for the purpose of self-expression. This does not mean that we do not have faith in our insights, instincts, talent and skills. We believe that the “creation of new values” is the true form of creativity. We are not the judges, but rather the people who feel, use, become familiar with and enjoy these new ideas. Resulting in continuance which will be their evaluation and the moment when real value is born. For this reason, we carefully develop our strategies to touch someone’s heart, not to defeat someone. Creative strategy. This is what we do.

Insightful Creation

COMPANY INFORMATION

TAKA SAITOCEO & Project Designer

As a consultant providing creative solutions, he is engaged in projects ranging from planning and development of retail stores, concept development of new products, market entry support for overseas brands, architectural and store designs and proposing measures for regional revitalization. University of London, United Kingdom. MA in Urban Design, The Bartlett, University College London. MBA

Hiroya OrimoCOO & Hospitality Consultant

Through management-training programs in the US, his expertise is in marketing and HRM in the hospitality and service industry. Currently he engages in consultation of operation systems, cost management, HRM and source management programmed specially for corporate branding. DR in Humanity and Social Science, Chiba University

Kosuke TanakaBrand Designer

After much experience in an interior design firm with overseas food service and commercial facilities clients, he worked at large scale interior design development projects at the interior division of a large architectural design firm. He is skillful at planning and designing commercial and service spaces conceived to heighten customer experience and brand values.

Hiroaki IwakiArt Director

Studied graphic design at Vantan Design Institute, after which his work involved catalogue and web editorial design for young fashion brands at a graphic design firm. His creative experiences in the apparel industry are abundant and is skilled at creating graphics and artworks from a fashion point of view.

Yuki IkedaProject Manager

Born in Osaka, she has a career in both graphic design and project management. She broadened her experience in planning and management at a publishing firm in Los Angeles and interior design firms. Presently in charge of project promotion and management, as well as client relations. She also participates in planning, production and preparing proposals.

Careen ShibuyaAdministrative Manager

A bilingual from Hawaii with interpreting and teaching experience. She has overseen sales, customer relations and managed web page coding for online stores. Her role is as translator, IT administrator, networking and general support. BA in psychology, Sophia University.

Eleanor FordAssistant Designer

Growing up in Paris and Singapore, she is a young designer with both British and Canadian passports. She has acquired experience as an intern in Japan’s famous architectural and interior design offices. Fluent in English and French. Graduated from Chelsea College of Arts specializing in interior design.


Yoshiki NakamuraExecutive Designer

As the head of interior design at a large general contractor, organizational design firm, famous hotels and interior design firms, he has stayed at the forefront throughout his career and is known as “the authority of hotel design”. Division of Architecture, Chiba University. Master of Engineering, Chiba Graduate School.

Hiromi SasakiSept Jasmin / Executive Interior Designer

Extensive experience in interior design for both domestic and international luxury hotels and commercial facilities. Established a reputation for texture, color scheme and light representation in the space as a whole. CEO of Sept Jasmin. Department of Interior Design, Musashino Art University.

Koichi NakanishiDirector / Architect

Career in urban development, real estate and architectural design. Specialty in quality control of architectural engineering and advisor for many projects with superior knowledge and expertise in design details and architectural supervision. Faculty of Engineering, Department of Architecture, Tokyo Institute of Technology.

Hiroko TsudaSept Jasmin / Interior Coordinator

She has a reputation for coordinating elegant and organic patterns and colors winning support from women, for facilities such as hotels, restaurants and esthetic salons. From wall coverings, to floor finishes, carpets, flooring, curtains, cushions and sofa fabric, she is familiar with all types of interior finishes that create spacial atmospheres.

Wang QiSept Jasmin / Assistant Designer

Born in Suzhou, China. After graduating a Japanese university, specializing in interior design, she joined Sept Jasmin, an affiliated corporation, as an assistant interior designer.

Partner

Satoshi YamaguchiAARMS / Architect

Architect. Studied architecture under professor Neil Denari. His many achievements goes beyond borders to include commercial facilities, building and housing complexes. With consistent attitudes and skills, he is capable of handling architectural projects from the basic conceptual stage to design supervision. He is valued for his comprehension of the clients’ needs. Amarterrance Architecture and Metoropolitan Systems.

Izumi KokuboNeige Design / Producer

A producer of communication design in the hotel industry. He has received high acclaim from various fields for his total creative works where design quality and cost performance is pursued. In May of 1995, Neige Design was established as a creative agency specializing in hotel and weddings. His professional staff include graphic designer, promotional marketer, photographer, system engineer and WEB creator.

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SEQUENCE & EXPERTISE

  1. 1

    Task Analysis
    & Goal Sharing

  2. 2

    Generate
    Hypothesis

  3. 3

    Field
    & Online Research

  4. 4

    Concept
    Development

  5. 5

    Creative
    Works

  6. 6

    Production
    & Observation

Task Analysis & Goal Sharing

Multilateral analysis of the clients’ business challenges from a management’s and customer’s perspective is made to clarify and share the true project goals beyond the task at hand.

Multilateral analysis of the clients’ business challenges from a management’s and customer’s perspective is made to clarify and share the true project goals beyond the task at hand.

Generate Hypothesis

3 to 4 optional hypothesis are considered to lead the path towards the goals shared. Qualitative and quantitative perspectives are added to the hypothesis where project feasibility and novelty are examined taking into account the full potentials and risks.

3 to 4 optional hypothesis are considered to lead the path towards the goals shared. Qualitative and quantitative perspectives are added to the hypothesis where project feasibility and novelty are examined taking into account the full potentials and risks.

Field & Online Research

Both field and online research are carried out to find similar examples and past cases of the hypothesis created. During this research phase not only are examples examined within the industry but related experiences and values in other fields are referenced and or benchmarked.

Both field and online research are carried out to find similar examples and past cases of the hypothesis created. During this research phase not only are examples examined within the industry but related experiences and values in other fields are referenced and or benchmarked.

Concept Development

The concept of the project as a whole is developed to ensure that these shared goals are in fact achieved. During the implementation stage, this will become the guide and most important factor when project complexity and participating parties increase. This is one of our strong points and our expertise lies here.

The concept of the project as a whole is developed to ensure that these shared goals are in fact achieved. During the implementation stage, this will become the guide and most important factor when project complexity and participating parties increase. This is one of our strong points and our expertise lies here.

Creative Works

Once the concept towards the project goal is established, tools are created for realization. The optimal space, product, graphics and communication tools are selected and creatively developed. We have a network of professionals with expertise in every field to achieve this creative.

Once the concept towards the project goal is established, tools are created for realization. The optimal space, product, graphics and communication tools are selected and creatively developed. We have a network of professionals with expertise in every field to achieve this creative.

Production & Observation

We produce the creatives developed according to budget, scheduling, feasibility and assessment of overall circumstances. After the business, store or product is launched, an observational follow up from a business standpoint is given and continued consultation provided.

We produce the creatives developed according to budget, scheduling, feasibility and assessment of overall circumstances. After the business, store or product is launched, an observational follow up from a business standpoint is given and continued consultation provided.

Concept Development
We provide assistance with business concept development for new business developments and existing businesses under assessment. After fully understanding the corporation’s tangible and intangible assets, company culture, philosophy and DNA, we develop concepts for future business development by making qualitative and quantitative examinations to see if there is true value for the client, in addition to profitability and feasibility.
Creative Direction
To realize the targeted business goals or values of a corporation or project, we help our clients achieve creative expression of the space, product or experience. For architectural & interior design or products in the existing or developmental stages, the challenges in the design, suitability or customer targeting, we will unite with the project members for the project in progress to facilitate and agitate discussions to provide direction and advise for creative expression that will ensure that values are properly conveyed.
Brand Design
From the starting stages of a service or product launch, we provide total support for the entire brands’ marketing strategy, from basic planing, to concept development, to targeting and positioning, product development, and the creative for experiences and spaces. We also provide continual tuneups and step by step growth strategies after the launch of the brand.
Corporate Branding
The remaking of a corporate name, logo, symbol mark and or the corporate philosophy and mission is called “corporate branding”. This is usually executed when two corporations consolidate to form a new enterprise, or at milestone events such as being stock listed or years since establishment, when the corporate image needs to be renewed from an external viewpoint, or for the purpose of achieving internal conscience unification. We do not merely redesign the graphics. Visual and verbal expression can only be made by first sharing the corporation’s DNA, thoughts and attitudes towards the future and after sufficient discussion.
Retail Design
We provide assistance with architectural and interior design of commercial space, regardless of business field, for restaurants, product sales or services. Based on the concept of the project, while examining its operational efficiency and balance of business, our main focus is on the values we are able to provide the customer who will eat and shop there when it opens. From concept planning and basic development to schematic design, design development to construction documents and design supervision, we will reach the final goal together without being distracted. For architectural design, we ensure professional support through our affiliate company TIMELESS and or partner architectural firms.
Accommodation Design
We have a performance record, experience, and knowledge in designs of every type of accommodation facility including hotels, inns and grumping. We provide a full lineup from the public areas of a five-star class international level hotel to guest rooms and furniture, signage and communication tools. For unique lifestyle hotels, we will help develop a concept unlike any other. We achieve future-oriented accommodation experiences without conforming to present industry standards after fully understanding the characteristics and challenges of the owner or operating company.
Operation Consulting
We provide help in determining policies such as service, operation and staff training in hotels and restaurant facilities. We are experts at consultation of the launch of new hotels and restaurants. Spatial and product design based on the concept of the project, moreover service is the most important element in hotels and restaurants. Service does not have to be a set of rigid and formal rules that are forced, the style and intimacy should be formulated according to the type of operation where the personality and charm of every staff member can be brought to the surface and shine. Place, product, service and the entire concept, together we call this a brand.

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CONTACT & ACCESS

For project and intern inquiries,
please contact us here
Available intern positions are marketing strategist, interior designer and FF&E coordinator. The intern should be creative,
passionate, innovative and open minded. English (preferably business level) and basic computer skills are required.